Formula One racing is a standard bearer within the international sports world. In the last ten years or so, the Red Bull company has made a name less from its energy drink, and more from producing top level content, and sponsoring athletes who perform various stunts, or participate in high adrenaline competition. Formula One certainly fits that profile, which is why Red Bull has been involved. But considering the present situation, owner Dietrich Mateschitz has threatened to take his company out of Formula One entirely.
Simply put, the point of contention is power. Renault has been the provider for the Red Bull team’s engines, which have not performed up to the level of the competition. Mateschitz explained in regards to the top engines, “If we don’t have one, we can race with the best car and the best drivers and still have no chance of competing for victory.” F1 commentator Martin Brundle agreed, saying, “Clearly, they need to improve the engine. They are behind Ferrari and Mercedes. Dietrich Mateschitz is quite publicity-shy, he doesn’t say too much and when he does, he doesn’t just say things for effect or just because he wants to.”
Renault will be providing the engines once again for the 2016 season, with some adjustments they hope will keep Red Bull competitive. If not, it’s understandably hard for Mateschitz to justify continuing to pour a big chunk of Red Bull’s marketing endeavor into a sport where they are unequipped to compete with the best.